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Brand will promote its best-selling Primer.
February 9, 2023
By: Lianna Albrizio
Associate Editor
Elf Cosmetics is dropping its first-ever television commercial on Super Bowl LVII this Sunday during the second quarter featuring the Power Grip Primer. With 68 million views on TikTok, Power Grip Primer is praised for its ability to grip makeup while giving skin a soft-focus effect for a smoother complexion. Power Grip Primer is teaming up with award-winning actress Jennifer Coolidge to star in Elf’s first television spot. “I've always been passionate about vegan and c...
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